Anti-brass, anti-fade, anti-dull, anti-dark essential products to keep blonde hair bright, light and free of brassy, yellow tones.
Why it's WOW
Essential emergency kit for blonde hair shades (gray and white too) that go glaringly brassy, dark and off-tone
Best-selling preventive + corrective tone-correcting formulas team up to keep blonde optimally fresh, pure and bright
Dream Filter Pre-Shampoo Mineral Remover: works in 3 minutes to lift off minerals from water (like magnesium, calcium, chlorine) that dull, darken and discolor blonde
Color Control Toning + Styling Foam: fast, easy, no-mess alternative to purple shampoo which stain and darken blonde. Lavender-tinted styling foam instantly neutralizes brassy color plus renews body, bounce and glossy shine. Heat protectant.
